Fourthwall is an internet platform for content makers allowing the sale of own-brand merchandise. The prime users are YouTubers, Twitch casters, bloggers, celebrities etc. The backer is Initialized Capital, a venture capital fund set up by a Y Combinator partner with a co-founder of Reddit.
Like any startup, Fourthwall has had to rapidly distinguish itself from the competition to survive and thrive. Moreover, because of the specific audience, authentic communication is the key. We’ve devised a bold strategy and a distinctive identity to successfully position the brand.