Home design The Candist – Brand identity

The Candist – Brand identity

by digitaldre_am

The Candist is a Parisian sweets brand, which claims loud and clear that candy can be an object of refinement, and can be tasted at any time in an uninhibited way. Assuming an irreverent tone since its creation, its founder, Michael Koskas, approached us to rethink the brand’s graphic identity and artistic direction. This project, which was nevertheless carried through to completion, did not finally see the light of day.
We repositioned The Candist around the tagline “Sweet and Serious”, a double-sided message that develops infinitely and becomes the verbal leitmotif of the brand. An exaggerated, almost outrageous chic, which also translates into visual and graphic elements, photography and art direction.

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