Home design Tweag – Brand identity

Tweag – Brand identity

by digitaldre_am

Tweag defines itself as a Software Innovation Lab, that enables well-funded deep tech startups to quickly scale their engineering performance and execute on high-risk, high-reward projects with confidence. Created in 2013 in Paris, the company is based on a team of several dozen engineers, spread over four continents, among the world’s top experts in machine learning, modeling, natural language processing, blockchain, smart contract, programming tools and languages and distributed computing. The new Tweag visual identity is designed as a modular and combinatorial graphic system. Based on a bespoke character design, the Tweag logo is a raw and bold typogram that plays on curves as well as straight lines, filled areas and blanks. A simple but statutory visual marker, like a contemporary reinvention of tech imagery.

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