We refreshed the iconic beacon with a renewed focus on improving the driver experience by addressing key pain points in their daily lives.
My specific role on this product was an overall design direction and also designing the pixel type of the matrix, the packaging design, and 3D renders of the package. I and work on some marketing direction, design, and animations.
Industrial design by Whipsaw
Beacon 3D Renders by laundry
Matrix Led Animation by Bryan Cobonpue and Andy Mai